According to Seth Godin
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
So, we’ve been in a dip, at our social enterprise SEED PPM for the whole of 2013. It’s been hard, but I know the long slog is worth it. I know that our goal is to be financially sustainable through income generated through selling our services, and not through relying on grants. This will make us #1 in our niche. Why? Because most enterprises dont ever get there, they either fall over, or continue to rely on grant funding through a mixed income stream. Some social enterprises have a mixed model of funding built into their business plans, and thats ok for them. But not for the enterprise I lead. No! It’s too precarious and liable to the whim of government and philanthropics. I want our enterprise to give the best service and to create the best social impact, and to do it without funding. It’s a big goal, and there’s big barriers to overcome, but as Seth Godin says we’ll get more than our fair share of profits, glory, and long-term security when we get there.