Robert Pekin on building a new model of food production


Robert Pekin of Food Connect spoke at the EcoCity Food Forum in Melbourne recently, quoting Buckminster Fuller (American architect, systems theorist, author, designer, inventor, and futurist):

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete

to that end and as a comment on the two big corporations controlling Australian agriculture, Coles and Woolworths, Robert said:

lets set a goal, 50,000 new social enterprises in the food space by 2050, that’ll make the existing model obsolete

That certainly would change the existing model and the world would be a better place; farmers would be paid what they deserve, consumers would have a closer relationship with the grower, 50,000 small businesses would be trading ethically. Sounds like a good model to me.

You can watch Robert’s ten minute speech here


About stevewilliams1901

Social entrepreneur based in Australia.
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